Summary of Persuasive Speech's

Reading the article on how different persuasive techniques was eye opening to say the least. I had no idea that jurors are persuaded by an expert that uses words that the juror can not understand, rather that an expert that uses language that the juror can understand. I also found it fascinating that the number one indicator of winning a presidential election is the best looking candidate. This goes to show that Americans are more concerned about looks rather than the speakers issues.